Self-promotion, marketing, advertising, asking people to purchase, convincing them to part with their hard-earned money is a skill set I'm not familiar with and most definitely out of my comfort zone. Apparently, this is not uncommon for writers, artists, or any creative professional. We just want to create a thing, right? A beautiful thing that should sell itself. Organically. Magically. Effortlessly.
But as Dan Blank discusses in Be the Gateway, getting the thing into people's hands is as critical to the effort as it's creation. In other words, creation is only half the journey. His book also teaches me to minimize overwhelm and uncomfortableness by focusing on one connection at a time. Singular. Simple. Satisfying.
Sure I have spreadsheets of tasks but ultimately recognizing how I get to promote inclusiveness, gladness, literacy, adventure, and travel makes this stage of publishing Hoofen Floofen Island fun again.
In other words, shine a light on the message of the book rather than the book itself. That's a task I can get behind.Read More